Where LinkedIn’s AI Move Went Wrong

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when… Read more › Post Views: 144

Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I…

There are two easy ways to tell: First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion. Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare. People…

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing. Post Views: 164

Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary. Post Views: 125

Emotions are often tied to events and events feel absolute. But events are rarely absolute. They’re almost always relative. How does this compare to what I was expecting? How does it compare to what others like me are experiencing? How does it compare to yesterday? When we change the comparison, the event itself is changed…