Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?” Post Views: 135
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It’s a great book, you did it!” email from my publisher was a high I hope I’ll never forget. I thought all the hard work was over after that. What a sucker I…
In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged. While keywords still matter, other considerations such as page authority, loading speed, and regularly-updated content all play a role in maximizing SEO impact. Here’s a look at eight SEO challenges brands are facing in 2023. Top 8 SEO Challenges in…
These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since forever (e.g.,… Read more › Post Views: 267
In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code, or data visualizations—created primarily or entirely using artificial… Read more › Post Views: 46
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that…