When Not to Use Artificial Intelligence in Digital PR

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” If you know how… Read more › Post Views: 108

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also…

By embracing mentorship and allyship, and by advocating for change, we can work together to build a better future for women in SEO. Post Views: 89

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie. Whether you’re a new or tenured brand, media coverage can have a massive impact on how you are perceived by your target audience. That’s where a media kit (a close cousin of the press kit)…

Intuition is simply a theory we haven’t yet put into words. Once we write down and share our intuition, it becomes more resilient, focused and useful to others. Post Views: 48

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just…