When Not to Use Artificial Intelligence in Digital PR

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This, in itself, is a compromise. When we insist that our vision be accepted, completely, without alteration, we’ve already compromised. It might be that we’ve settled for a much smaller audience of people. Or it could be that the laws of physics get in the way, and our no-compromise solution is so heavy, so expensive…

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any…

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why. Post Views: 285

Peter Drucker didn’t say “culture eats strategy for breakfast,” but reality rarely gets in the way of a good quote. But what does it mean? I think what ‘not Drucker’ meant was that MBA tactics will always be subverted by the power of systems, and that systems disguise themselves as culture (“what are things like…

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features… Read more › Post Views: 279