What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday
Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.
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We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as it allows us to lean into our project. Once in a while, though, it might help to model…
The second time through
One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again. A novel might take five years to write. Retyping it takes a day. A company could easily expend 10,000 hours of effort before launching a new logo. Drawing the logo…
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Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the “one,” but it got me…
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics,…
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is…
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Learn how to transform your brand from a digital unknown into a recognized entity in Google’s Knowledge Graph. Jes Scholz’s Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google’s ecosystem. Post Views: 73
What if they’re right?
We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as it allows us to lean into our project. Once in a while, though, it might help to model…
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One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again. A novel might take five years to write. Retyping it takes a day. A company could easily expend 10,000 hours of effort before launching a new logo. Drawing the logo…
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Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the “one,” but it got me…