What to Do With Aging Local Business Content: Review, Update, and Re-promote!

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.8 billion monthly organic visits. Most other sites on the list are recognizable brands to us English… Read more › Post Views: 310

We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight, the city bus is wrapped with an Apple ad, your favorite TV show has been interrupted by commercials ever since the streaming service raised prices….

Every day, this blog is automatically echoed on my Linkedin channel. Over the last few years, the traffic to those posts on Linkedin is down more than 90%. Understandable. Platforms evolve, people shift their patterns and interests. I recently did a manual post on Linkedin, though, and was amazed to discover that within minutes, it…

Professionals use specs to invite others to participate in the work. One kind of spec outlines the solution. In clear language, it defines the work to be done. A good solution spec defines an outcome with no room for error or variety. “It’s this. Not that, not that, but this. If it’s this, we’re done.”…

If someone hands you a deck, you can be sure there are 52 cards covering four suits. The universe is finite. The cards are the cards, and games work precisely for that reason. Every deck is the same, and all the players have the same options. Some of the systems we compete in have a…

A few hundred years ago, small towns in New England embraced the idea of the town hall. Citizens (at the time, just the white men) came together and worked through the town’s agenda. Each person could speak, each person could vote, it was direct and sometimes effective. Part of the innovation was the idea that…