What To Do After You’ve Exhausted Your High-Intent Keyword List

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train…

On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get…

Of course, a book with a title like this gives us pause–when we think of marketers, we don’t ordinarily think about Jerry, Phil, Bobby and the rest of the crew. But that’s one reason why the insights are so profound. Marketing isn’t hype or hustle or scamming. It’s not spam or manipulation either. We already…

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications… We’re indeed being pulled in more directions than ever before, but it’s…

There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed. Post Views: 214

Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me. At its core, X marketing requires conveying ideas in the fewest words, publishing multiple times a day, and actively engaging your audience. As you…