Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing.
It’s tempting to talk about not making fast enough progress.
But it’s far more useful to ask which direction we’re progressing.
Often, people will point to the velocity of the change they’re making without pausing to consider the direction of that change.
Strategy is the hard work we do before we do the rest of the hard work. Where to?
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping….
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). She helps businesses streamline their messaging, and loves teaching business leaders to leverage the StoryBrand framework to simplify what they’re trying to say. Keep reading to learn her three tips when it comes…
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience. Post Views: 132
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing. Each day, the plot thickened as the next phase of the story unfolded (edge-of-your-seat stuff, I…
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results. Post Views: 109
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in…