What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday

I won’t walk away. I won’t ease any of the constraints. I won’t forgive. I won’t get a coach. It’s personal. I don’t want to talk about it. I will think about this often. I can add another problem just like this one. I can do this. Persistent perfect problems are a great way to…

OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to. Post Views: 118

Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate… It always feels like it will be different this time. It rarely is. If it’s going to be different, the forces involved need…

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience. Post Views: 147

Every internet success works because the network effect kicked in. There’s no other way for an idea to reliably and economically reach a big enough audience to be sustained. That’s why Super Bowl ads make so little sense in 2024. Ideas that spread win. I wrote a bestseller about this 20 years ago, and I…

One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing?…