What Is Generative Engine Optimization [Tips & Workflows To Do It]
Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.
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Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to…
A long time is not the same as never
It might feel like an endless slog now, but when the innovation appears, people won’t remember how long it took to get here. Often, we assume that today’s snapshot is actually the entire movie, but it rarely is. Post Views: 297
Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left…
Why and how
Let’s get rid of science class in school. Instead, beginning in kindergarten, we could devote a class to curiosity and explanation. A class that persistently and consistently teaches kids to ask why and to answer how. The unacceptable single-word answers are “because” and “magic.” Curiosity is a skill, and it can be taught. Post Views:…
Why You Need People To Manage the Meaning of AI Content
If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need). Post Views: 222
Long-term selfish (and the circles of us and now)
Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it’s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very small. They care…