What Is Branded Search? — 4 Expert Tips to Increase Branded Search

A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs to double-check all of their work. If…

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t…

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I…

Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or…

As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data, social post-mortems, budget allocations, ad spend analytics, and more. Sometimes, there’s enough data to make my head spin. As you can tell, data analysis is not something I like doing. But it’s the only way…

HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth engine. 83% of businesses saw an increase in revenue in the first 12 months using…