What I Learned From Analyzing Google’s AI Mode Patent

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%….

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened…

Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related to our income. You pay them whether or not you’re busy. But there are two kinds of overhead, worth differentiating: Different overhead … the investments that help you and your product or service become…

Every since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud assertion that we are far too busy and too important to read the whole thing, we skimmed a…

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what…

Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost visits. It’s simple: fill topic gaps in your content. Here’s… Read more › Post Views: 113