Ways to alter the structure

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain…

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s… Read more › Post Views: 175

As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a…

Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function. You can use COUNTIF to count the number of cells…

Half a canoe is worth less than no canoe at all. On the other hand, eating half a pear is much better than not having one. You might get 85% of the value from only part of the pear. Some projects only benefit us when they’re finished all the way. Knowing this in advance is…

When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS. It felt like learning a new language. I kept seeing ‘CMS’ pop up everywhere, so I dove deeper into understanding it. What I found was encouraging: a CMS, or content management system, is a tool…