Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk…

Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way:…

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood…

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even…

How about an astrolabe? Or even a watch? Technology advances, and sooner or later, the old stuff gets left behind. It’s easy to romanticize some of the classic devices that we built civilization on, and it’s worth remembering that the tech we’re wrestling with now will soon be faded away, with some folks nostalgic for…

I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog on the WordPress platform, and I love blogging. As an SEO consultant, I also manage clients’ blogs and use many platforms. Truthfully, the best blogging…