User Signals as a Ranking Factor & US vs. Google
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability. Post Views: 16
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry…
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips. Post Views: 136
In any creative endeavor, it’s possible to define success as the big win, the moment when your dreams match reality. Success is the end of imposter syndrome, stability and finally making it to the other side. By this definition, it’s clear that success isn’t going to happen. It’s incompatible with the reason you do this…
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now. Post Views: 30
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan. Post Views: 90