User Signals as a Ranking Factor & US vs. Google

A friend found a knobby growth near his knee. After a few doctor visits, it was diagnosed as cancer. A cancer diagnosis is a self-sufficient catastrophe–few people need more than that to start taking immediate action. At the same time, we live in a media culture where catastrophe has become a business model. More catastrophe…

Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams. It’s true. A good marketing team structure is what helps you weather the storm when you’re facing the pressure to grow marketing revenue — all while keeping headcount to a minimum. Not to toot our…

In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness. Post Views: 75

Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time…

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience…