User Signals as a Ranking Factor & US vs. Google

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47%…

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content. To help you leverage video in your marketing, I’ve gathered new video…

Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a contract.” But do you know how long it takes to write a single grant application?…

Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site. Like…

Since I was born, humans have created 6 billion jobs. All while technology relentlessly disrupts existing industries. The pin making machine replaced the hand-crafted pin. The ox-pulled plow replaced millions of hours of backbreaking work. The amplification and electronic distribution of music upended the work of the live musician, and the camera replaced countless portrait…

Follow the international SEO best practices below to better target foreign markets. International SEO best practices It’s likely you already have an idea of which global markets you’d like to target based on non-SEO factors, like your ability to operate… Read more › Post Views: 310