If you don’t realize that you have power, you might not be able to exercise it.
The power to speak up, to participate, to invent, to lead, to encourage, to vote, to connect, to organize, to march, to write, to say ‘no’ or to say ‘yes’.
It’s tempting to imagine we have less power than we do. It lets us off the hook. For now.
Every founder, leader, sales rep and person on a dating app has heard this. “Bring me the broomstick!” Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get…
No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years. We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched…
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me. At its core, X marketing requires conveying ideas in the fewest words, publishing multiple times a day, and actively engaging your audience. As you…
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a…
More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore. Post Views: 67
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways…