If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. A funnel in marketing is a multi-stage process that guides potential customers from…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing…
But doing that is akin to the underground inventor who has made something and is looking for someone to buy it: In essence, when you’re asking “How do I promote my content?”, you’re in fact asking “How and where can… Read more › Post Views: 111
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, not always, because too many treat a marketing database as an audience. Post Views: 103
The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large companies such as: Many common SEO tools don’t… Read more › Post Views: 123
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead. Post Views: 96
If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy….