Time To Evolve Your Social Media Strategy for 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind and waves (or in this case,…
Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics. Post Views: 124
To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very… Read more › Post Views: 105
The person you’re working with might not know what you know, might not see what you see. It’s tempting to begin where we are. But it’s more useful to begin where they are. Post Views: 81
Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If you are brave enough to have your…
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%….