Think Like a Golfer To Create a Winning Content Strategy
More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.
More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask. Picture this: You’ve put in months of hard work only to realize that 100 people in the U.S. will potentially buy your product. The potential revenue…
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1…
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist….
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are…
Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables. Post Views: 151
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for…
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask. Picture this: You’ve put in months of hard work only to realize that 100 people in the U.S. will potentially buy your product. The potential revenue…
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1…
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist….
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are…
Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables. Post Views: 151
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for…
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask. Picture this: You’ve put in months of hard work only to realize that 100 people in the U.S. will potentially buy your product. The potential revenue…
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1…