The Western Union trap

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator economy.  If you’re anything like me, you’re probably…

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results. Post Views: 131

Whether I’m walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes. There’s no denying the popularity and convenience of the QR…

Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork. Businesses use market research software to minimize risk and make more data-driven choices. I own a small business, and by…

Creating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy. If you don’t have a full-time team of social media…

What kind of culture will we build? At work, in our community, online? Compliance Quality Inquiry Inclusion Consumption Possibility and/or Fear Each of us builds culture every time we interact with anyone else. Opting out isn’t possible, all we can do is decide what sort of impact and contribution we’re each going to make. It’s…