The Western Union trap
When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams.
When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams.
Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, I’ve got ‘em. We asked 700+ U.S. adults about the social media platforms they use in May 2023 and again in January 2024 to find out which apps…
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod. Post Views: 74
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies. Post Views: 57
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking. Post Views: 65
Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the…
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for…