Twenty handwritten letters received by someone in power are worth a hundred times as much as two letters.
And when that becomes a hundred different personal letters, increasing in volume, from different people, delivered to an organization every week for a year… it’s worth a million times as many as just twenty.
If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment. Post Views: 85
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting…
Learn about the most recent local search developments of 2023 to get ready for the year ahead. Post Views: 119
The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June. Post Views: 124
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have…
When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds of AI startups to our company list and run the… Read more › Post Views: 51