Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover…
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment. Post Views: 70
The art of project management includes the dance between velocity and possibility. If you describe the outcome with specificity and remove as many variables as possible, you’ll get the work done with more speed, higher reliability and less cost. That velocity, though, might encourage us to recognize that all sorts of options are available. There…
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to…
Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well! Post Views: 59
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos…
That’s the avoidable one and the one that usually causes the real trouble. When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one. It’s almost impossible to avoid making a mistake. But avoiding the second mistake (or, just as likely, the cover-up)…