If you memorize the steps, you have a direct, simple and fast path to obtain the result.
Until the world changes.
Even the tiniest shift in the system will render your memorization useless.
On the other hand, if you understand the concept, you’ll be able to produce the steps whenever you need them.
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question? Post Views: 88
The cult of consulting suggests that if you simply had better advice from someone who knew more than you, your problems could be solved. Generally, the advice isn’t really the hard part. There’s endless good advice just a click away. The art is in creating the conditions for people to choose to act on the…
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook…
Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture. Post Views: 180
Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure species. They’re discovered, not invented. Michelangelo talked about removing all the parts of the marble that weren’t the statue on his way to creating great art. Discovery is like that….
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies…