That’s the avoidable one and the one that usually causes the real trouble.
When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one.
It’s almost impossible to avoid making a mistake. But avoiding the second mistake (or, just as likely, the cover-up) is a learnable skill.
Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both. Don’t make this mistake. Gen Z and Millennials share some things but are still two completely different demographics. Don’t believe me? Well, here’s…
The intertwining of PR and SEO is not groundbreaking news; it’s an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace. Post Views: 105
It’s either part of your strategy or you’re paying for your mistake. 800 numbers changed the way large brands dealt with the public. Instantly, and for free, a consumer could contact a company about a product or service and they would work to make it right. It was more than fodder for an infinite number…
I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written. However, I’ve found that it’s a lot easier to think of SEO as the bookends of your blog. It can inform what you should write…
Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing. Post Views: 100
Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their stuff before. They think everyone else has too. So they bury the lede, look for new laughs and most of all, try to avoid boring themselves. Which often leads to confusion or controversy or, most of all, a muddy message….