Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about acquiring their website and managed to get it for a…
In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google recently downplayed the importance of links, but what happens if you disavow the links… Read more › Post Views: 82
People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t…
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research,…
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content. Post Views: 111
As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different. Post Views: 27
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze, with courts and other related businesses popping up everywhere. In 2024,…