Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about acquiring their website and managed to get it for a…
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list. Post Views: 111
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right. Post Views: 92
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs Post Views: 110
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of…
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or,…
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once….