The Psychology Behind Search: Cognitive Biases in SEO
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk…
You are someone’s ancestor. Most immediately, you are the ancestor of the you of tomorrow. That’s why we don’t spend every penny in our bank account, why we put leftovers in the fridge, why we earn a degree–it’s a gift to the you of tomorrow. Each of us have a way of thinking about our…
Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first, let’s make sure we’re on the same page about what… Read more › Post Views: 147
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman. Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT…
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, not always, because too many treat a marketing database as an audience. Post Views: 150
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users….