You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different. Post Views: 27
But if you repurpose it, you can make it go the extra mile. Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing the format, such as from a blog post to a… Read more › Post Views: 49
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits…
Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it. There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that…
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content. Post Views: 99
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, not always, because too many treat a marketing database as an audience. Post Views: 100