The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina

Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Post Views: 180

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized that each type has different benefits. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part…

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…

Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Post Views: 180

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized that each type has different benefits. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part…