The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina

Consulting firms rank brands on value. Marketers promise to increase it. But brand value has little to do with whether a company is famous or even profitable. The accurate measure of brand value is the premium that consumers will spend over the generic. What time, money or risk will they take for a valuable brand…

A little faster is a market advantage. A step change in speed changes the market entirely. Fedex was faster mail. It allowed them to grow and profit. Email, on the other hand, completely changed communication. In the discussions of AI, most people are failing to consider the step change in speed. A logo made in…

So many options, so little time. A friend asked if he should put his podcast on YouTube. After all, that’s how many people are consuming this sort of content, it’s low cost. The comments and subscriptions offer interesting tools for engagement, and it could grow their base. But just because something might be worth doing,…

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping….

Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks. Post Views: 204

The other day, Tom Cruise gave a long acceptance speech. But unlike every other speech of its kind, there were no notes. No rambling. No false starts. He did what he always does–he outworked everyone else. It must have taken weeks to write, rehearse and edit this performance. And then he intentionally added a layer…