The Complete Guide to Becoming an Authentic Thought Leader

Professionals make choices. Including: Don’t exploit friends and family. Surgeons shouldn’t do surgery on their kids, and investment advisors shouldn’t manage their dad’s retirement fund. It doesn’t matter if you’re sure you’re the best in the world. Swap with the person who’s second best. Demand that clients ask hard questions. Don’t be offended if they…

Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can…

Where’s your permit? Who said you could try to solve this problem? I don’t get it… That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. None of us are authorized to solve interesting problems. And there…

In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO results, we need to be strategic. This starts by understanding… Read more › Post Views: 76

Community requires individuals to have the option of speaking up. If we’re in this together, we ought to be able to chime in. But while every member of the community can speak out, the ones that are heard also have something useful to say. Being informed is a requirement to be heard. Sometimes, our insight…

There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth…