The Anatomy of Addictive Content

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion! Post Views: 114

Collaborating on documents and projects has never been easier, which is why we screw it up so often. Sharing and interacting with intent will save you heartache and wasted time. Some things to consider: Naming: Begin by naming your file with a digit and concept and a date. Something like “1 Book Presentation October 24”….

It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a…

Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, there’s no implied rule to “break” as the year progresses. Robert Rose shares his word for 2025. What’s yours? Post Views: 44

Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means that they fit perfectly. A modern Lexus is a better car than a 1976 Nova because relentless improvement means that the parts are more exact. Tolerance is a design term. When a system can tolerate non-perfect…

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase…