The Anatomy of Addictive Content

Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, pick your future. Which sort…

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Well, AI just unlocked the process and can become your…

In the moment, it’s really difficult. L’espirit descalier means, “the spirit of the staircase.” That thing you wished you had a said just a moment ago, the bon mot or the clever riposte. It only comes to us as we’re walking away. But this sort of quick comment is good for the movies, not so…

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.  One of the simplest ways to achieve this is to write content briefs….

Still chasing traffic that doesn’t convert? Learn how luxury brands doubled revenue by aligning SEO with audience intent across search and social platforms. Post Views: 71

Not all needs have a market (yet). A market is a category. A market is a place with competition. In a market, people have habits and budgets and social pressure to engage. There are buyers and sellers. In many cultures, there’s a market for all the items that go with a quinceanera, a birthday party…