2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like…
The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more…
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?”…
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread…
If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams…
As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving. Fortunately, I can lend my expertise — and that of the 1,460 marketing professionals HubSpot recently surveyed…
Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here‘s a true statement you don’t hear as often: Your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when developing and executing a sound SEO strategy for…