Sins of an Agency: Parting Ways With Our Biggest Client

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these…

Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales. As a marketer, I’ve learned that the best ads don’t happen by accident. Knowing how to make an ad is about understanding your…

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like… Read more › Post Views: 21

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your…

If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen…

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing content on the high-authority… Read more › Post Views: 91