But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.…
Short on time? Here’s a cheat sheet for the 10 most popular articles for the Content Marketing Institute audience. You’ll see something for everyone to improve their content marketing programs, from trends to evergreen fundamentals. Post Views: 78
For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry, Buzz. Neil…
A common shortcut to cultural divisiveness is to find the single worst person in a different group and highlight and attack their behavior. By making it clear and obvious that this is what THEY (the plural) want and who THEY are, it’s easy to walk away from a larger we. Their worst troll becomes their…
Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing. Post Views: 76
Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time. Not only were they frustrating, but they never seemed successful for the companies trying to drum up…
Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing. Post Views: 59