Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this.
The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized.
Sometimes, our lack of care in the choice and use of tools only wastes our time. Often, it actually degrades the quality of what we’re seeking to create.
If you’re not regularly getting better at your digital toolbox, you’re actually getting worse.
Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for. Since social media plays such an essential top-of-the-funnel role, it’s important to understand how to use the platform to meet your goals. In this post, we’ll dive into all things social…
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal….
As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to…
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, not always, because too many treat a marketing database as an audience. Post Views: 110
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue. Post Views: 93
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for. Post Views: 45