Let’s explore what those are and how to take advantage of them. If you give ChatGPT a title and ask it to write a blog post, it will—in seconds. This is super impressive, but there are a couple of issues:…
An About page is the perfect place to learn the ins and outs of a brand. It tells you their mission, values, journey, and what others think about them. But condensing all of this into a few paragraphs is a tall order. You need a solid structure and a creative layout for your About Us…
What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do? Post Views: 104
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it. Post Views: 104
Attention is scarce. Decisions are difficult. Searching takes effort. For thirty years, texting has been a powerful medium. It’s the thing that vibrates in our pocket. It promises something urgent, and a reply that’s demanded equally urgently. “I’m running ten minutes late,” is a fine text, and “okay” is a great response. Like all digital…
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions…
Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good. But high-quality backlinks don’t build themselves—you need… Read more › Post Views: 138