SEO Content Has a Packaging Problem — Whiteboard Friday
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make…
Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Pricing: ChatGPT Plus/Team plan ($20+/mo) The… Read more › Post Views: 6
The only reason we need to go into detail about our resume, the details of our new idea or the features of a product is to cause action to happen. And action is the result of tension, status or affiliation, and these are based on trust. There are many ways to build that trust, and…
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Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way:…
Creating business listings on directory websites is an easy way to improve your local SEO. All you have to do is list your business in online local directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. By building citations, you can…