Below, I’ll walk you through a 7-step process to do exactly that. Having clear goals keeps your team unified toward a specific direction. For example, if your boss allocates $5,000/month for the SEO project, you need to translate this into…
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so its crucial to take advantage of the best AI copywriting tools available to streamline your process and boost…
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. But I’ve had my fair share of experiences writing them for HubSpot, like How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. So, it came…
It might feel like an endless slog now, but when the innovation appears, people won’t remember how long it took to get here. Often, we assume that today’s snapshot is actually the entire movie, but it rarely is. Post Views: 122
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive…
Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams. It’s true. A good marketing team structure is what helps you weather the storm when you’re facing the pressure to grow marketing revenue — all while keeping headcount to a minimum. Not to toot our…
Someone I’ve worked with over the years happened to be driving down my street. I called out and said hello… They ignored me. So I repeated myself. “Oh,” they said, recognizing me. “It’s you.” We’re more likely to see, hear and care if the person over there is actually a person. A person we know,…