Regaining Trust: Lessons Learned From Losing a Local SEO Client

If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024. There’s no strategy like video marketing for educating, generating leads, and converting customers….

Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance into a big break is what we do with it once the chance arrives. Post Views: 49

Along the way, folks have talked about “niching down” as a way to help a project find focus. But that’s backward. When we identify and embrace the smallest viable audience, we’re moving up. Up the quality hierarchy. Up in responsibility. Up in the likelihood that we’ll make an impact. To niche up, identify the smallest…

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders. Post Views: 125

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. So, the cornerstone content model isn’t exactly ‘Moon Landing’ material. But, it did…

I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing….