Regaining Trust: Lessons Learned From Losing a Local SEO Client

Marshall Sahlins and others showed that early hunter gatherer societies generally didn’t work very hard. Two or three hours a day were spent gathering food, and the rest of the time was for social engagement and family. With all the technology and innovation that has followed, why do we work four times as hard? One…

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look….

When we fall behind, it’s tempting to hustle to catch up. When the competition heats up, it’s imperative we hustle to get ahead. Hustle is a particular kind of shortcut. Hustle is pushing the boundaries of cultural expectation, creating pressure and discomfort to make a sale. Hustle pushes us to cut corners, cut the line…

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s…

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for…

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true. Post Views: 209