Regaining Trust: Lessons Learned From Losing a Local SEO Client

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who… Read more › Post Views: 172

In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? AI-generated content is 4.7x cheaper than human-written content. The average cost per AI-generated… Read more › Post Views: 116

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here’s the catch: You must know how to use AI effectively. For this guide, I…

There’s a button in WordPress that initiates a new post. And another that publishes it. That’s a clear and practical metaphor for what we do, all day, every day. The ‘post’ of our action or inaction might seem trivial, but it’s a post nonetheless. Layer by layer, actions and interactions leave a trail behind. When…

To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18… Read more › Post Views: 113

We hit 500% of our Kickstarter goal, and they’re now available to the public. A lot of folks have answers for us about AI, but these decks are designed to help us with the questions. Not just questions about the systems at work, but about how we might use them. The Infinite Adventure deck puts…