Regaining Trust: Lessons Learned From Losing a Local SEO Client

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather…

There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post. Post Views: 170

When there’s a complex situation that feels foreboding, you might need a manual, a coach and even a system to move forward. Or, it’s possible you simply need someone to tell you, “you’ll figure it out.” Post Views: 36

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because…

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized that each type has different benefits. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part…

A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle moving through these distinct phases: Intro stage –… Read more › Post Views: 42