Regaining Trust: Lessons Learned From Losing a Local SEO Client

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the…

Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy. Whether you use the OKR model, the KPI framework, the Golden Circle, or another methodology, the difference between goals and objectives must…

Below, I’ll walk you through a 7-step process to do exactly that. Having clear goals keeps your team unified toward a specific direction. For example, if your boss allocates $5,000/month for the SEO project, you need to translate this into… Read more › Post Views: 108

When I include links to various books and items on this blog, your purchases generate a small royalty that I earmark for worthy causes. This year, we were able to help BuildOn and the community in Khakh build a new school. It’s the first real school building the village has ever had, and it’s likely…

The second worst is the unaware sort. The work doesn’t meet spec, and we don’t even realize it. The worst is uncaring. We know the work doesn’t meet spec, but we don’t bother to fix it. But there are other varieties, and some are worth seeking out: There’s the incompetence of creativity and art, where…

It looks like this: data information knowledge understanding wisdom Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff. Post Views: 60