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A powerful metaphor from a long hike: Every hiker is intimately aware of their backpack. They picked it out, choosing from dozens of options. They know which straps are loose and which are digging into their skin. They can tell you if it’s lopsided, and what is in each pocket. And yet… Even after days…

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain points. We will increase paid media investments to leverage…

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is…

Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together…

Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains…

Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for… Read more › Post Views: 183