We take stability for granted, until it’s no longer there.
Some art forms and enterprises benefit from an unstable environment, where systems are in flux and the changes are unpredictable.
Others are nearly impossible.
How much priority do your investors, clients and employees put on building processes that do well in chaos? Or are you betting that the conditions will be just like now, but better?
Resilience is underrated.
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…but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous. Post Views: 96
In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content’s converting capabilities than just clicks — enter, cost per acquisition. If you really think about it, clicks only tell you if people arrive at your content. And as much as…
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If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead. Post Views: 126