I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for. It’s the skills, experience, and values that give…
In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer. This isn’t just a cautionary tale; it’s a…
We’re excited to announce that an all-new Moz Local is coming! The new platform will include a plethora of new data and features, as well as improvements to some existing functionality. All of these are meant to help you establish and grow your local business’s online visibility. Post Views: 13
I walked by a psychic’s storefront studio. The window said that this person had been reading palms and predicting the future since 1989. It was a large space on a vibrant New York City corner. The rent must be astronomical. Or else the purveyor owns the building. Given that this retail space is quite coveted…
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating? Post Views: 95
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook…
Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow. Also, by reaching a broader audience, your brand can target customers from various backgrounds with different behaviors. Increased brand visibility means more eyes on your products or service, which translates into heightened interest and curiosity….