There are people and organizations that are working overtime to redirect and manipulate your attention.
The question is: Are they more aware and careful in how you spend your attention than you are?
The act of focusing on what we focus on pays enormous dividends.
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager. Post Views: 193
Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy. Post Views: 127
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a… Read more › Post Views: 19
This coincides with the massive rollout of AI Overviews we saw alongside the March update. AI Overviews are now in 200 countries and 40 + languages. It seems that when AI Overviews lack sufficient native-language content, Google resorts to auto-translating… Read more › Post Views: 18
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice. Post Views: 171
Expertise and firmly held beliefs don’t always go together. Here’s a simple XY grid to help us choose where to sit at whatever table we’re invited to: Plenty of well-trained professionals have earned the right to have strongly held beliefs. These convictions save them time and error, particularly if the world is stable. Surgeons, jugglers…