Every system, every bureaucracy and every organization creates boundaries. Sooner or later, we say, “I’d love to fix this, but I’m not in charge of that.” Perhaps, though, we’ve been conditioned to say this even when it’s not true. Because being in charge means being responsible, and we may have learned that being on the…

Complaining is a cultural phenomenon, but it’s particularly prevalent in societies with a consumer culture (the customer is always right) and those where comfort is coming to be expected. Given all the complaining we do (about the weather, leadership, products, service and various ailments), it’s worth taking a moment to think about why we complain….

AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But as it turns out, we’re building an AI… Read more ›

Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But, even for experienced marketers, real-time bidding can be confusing. That’s why I wrote this article:…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos,…

Peter Drucker didn’t say “culture eats strategy for breakfast,” but reality rarely gets in the way of a good quote. But what does it mean? I think what ‘not Drucker’ meant was that MBA tactics will always be subverted by the power of systems, and that systems disguise themselves as culture (“what are things like…

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry or niche In this guide, you’ll learn how to make… Read more ›

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to find relevant, high-quality websites that are worth reaching out to.… Read more ›

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable… Read more ›