Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a…

It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown…

When there’s an overwhelming amount of incoming, it’s possible to bear down and simply get through it. 200 emails because of a product launch. A project goes viral and there are a lot of fires to put out. A deadline is imminent and it’s going to be a long night… But when the incoming becomes…

Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery.  Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations.  

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Don’t get hooked on the performance marketing drug. Preston…

Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already).  To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are…

When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and…

Half a canoe is worth less than no canoe at all. On the other hand, eating half a pear is much better than not having one. You might get 85% of the value from only part of the pear. Some projects only benefit us when they’re finished all the way. Knowing this in advance is…