Overcome Change Fatigue and Boost Your Content Strategy
Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation.
Generational shifts in punditry
In 1970, when Walter Cronkite was narrating current events for the United States, he was 54 years old. Hitchcock made his last film when he was 77. When there’s a limited number of slots for narrators to fill, they can stick around for a long time. One of the overlooked cultural shifts of our time…
Why The Sales Team Hates Your Leads (And How To Fix It)
You ask the head of marketing how the team is doing and get a giant thumbs up. “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes across…
How to Become an SEO Lead (10 Tips That Advanced My Career)
In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead. It gives you the… Read more ›
6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the…
Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400…
#OpenToWork: Are LinkedIn Photo Frames Actually Helpful?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are…
7 Content Marketing Conferences to Attend in 2024
And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉 Conferences are a great excuse to hang out with… Read more ›
What happened vs. what we do about it
It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…
Other people’s problems
It’s surprisingly easy to be generous and find solutions to our friend’s problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we’re unaware of all the real and imaginary boundaries our friends have set up. If it were easy to solve the problem,…