Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT…

The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media followers doesn’t mean you’re really good at making…

Don’t end your brand’s purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella — responsible marketing. It’s for the good of your brand and the world.

That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked. If you’re tired of starting from scratch every… Read more ›

But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in website traffic using a step-by-step process of elimination. Check your… Read more ›

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and…

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated…

Some facts and assertions about healthcare (particularly in the US) and then an outline of a change agent that could improve health, perhaps dramatically. We spend an enormous amount of time and money on healthcare. The typical visit to a healthcare clinic lasts an hour and a half. The typical time with a doctor is…

We take stability for granted, until it’s no longer there. Some art forms and enterprises benefit from an unstable environment, where systems are in flux and the changes are unpredictable. Others are nearly impossible. How much priority do your investors, clients and employees put on building processes that do well in chaos? Or are you…

If you want to nurture great content talent, let them focus on creating — not just constructing content (with or without an AI assistant). OpenAI did it. Here’s how you can, too.