The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing…
How often have you been asked to build something new while you’re busy with an existing content project? You’re probably resourceful enough to do it. But your chances of success go up when you don’t try to. Here’s a better option for getting a new content project off the ground.
There’s nothing wrong with abundance and joy. But being spoiled causes two real problems: it makes it difficult to appreciate what you have. If perfect is the standard, it’s rarely met and never exceeded. it leads to tantrums. Tantrums about sharing, about the lack of ‘more’ and about the endless poverty of comparison. As a…
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. You give the ad a click, and enter your email to subscribe. That publisher has aced everything up until that point with:…
A great graphic design portfolio doesn’t do the work for you, but as an ever-running marketing tool, it can change your life by reeling in new opportunities. AI-generated design as well as online design platforms like Canva are impacting graphic design hiring, making your portfolio more important than ever before. So whether you‘re a full-time…
Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI), you no longer have to be a lifelong…
If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work. Of course, we want to do “everything we can” when an emergency strikes. But the standard for that has always involved tradeoffs. Perhaps we should resist trading the important…
What a waste. Something went wrong, and the other person cared enough about the relationship to let you know. Perhaps they’re hoping that you can rebuild a bridge. That you can see what they see and care enough to do something about it. A half apology is a little like half a balloon. It takes…