These are the top 50 countries with the biggest proportion of AI Overviews worldwide. We pulled data from our search index and calculated how many keywords appear in AI Overview queries compared to regular search queries that appear in SERPs… Read more ›
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal. The brands at the top of…
The second time you install vacuum tubes into a handmade 2A3 stereo amplifier, you’ll know that two of the four pins are slightly larger than the other two. And you’ll know that the tubes go in pretty easily, you don’t have to force them. You may know these things because the first time you did…
This is not a promise to be made lightly. It’s not, “I’ve got your back until it becomes difficult or inconvenient for me.” It puts us on the hook, without exception. This is a powerful promise, a commitment that can change the life of both parties. Don’t do it lightly, but do it. It’s worth…
Cities used to die slowly. Ancient Rome, Babylon, Memphis (in Egypt) and others took generations to fade from their peaks. The reasons were easy to see: Shifts in trade routes Loss of political capital status Slow environmental changes (silting harbors, soil exhaustion) Incremental population drift Now, we can see it happening in a single generation….
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept of newsletters has evolved from just sending emails to a sophisticated ecosystem of automated platforms, personalization strategies, and monetization models. To help break down the latest trends, we…
We wait and hope for the first kind, the magic that arrives just when we need it. This is the magic of inspiration, or of good fortune. The magic of opportunties offered and connections made. There never seems to be enough of this sort of magic. The other kind, though, is surprisingly abundant. This is…
That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A brand gap analysis measures the difference between your brand’s potential visibility and its actual presence across… Read more ›
It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by… Read more ›
At first glance, it looks like only big brands get cited in AI answers. In the top 10 cited domains across all major LLMs, you’ll find sites like Wikipedia, Reddit, Mayoclinic, Quora, Healthline, and Amazon. But these brands aren’t cited… Read more ›