A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle moving through these distinct phases: Intro stage –… Read more ›
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Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing Shifting Feeding Bending Welding Celebrating Melting Burning It works better when we choose with intent.
Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates. To truly make sense of your customer’s experience, I believe leveraging customer journey analytics is not only beneficial, but key to learning more…
It’s easy to be distracted by the wave that’s crashing on the shore. On the other hand, the tide is inexorable. It’s the long-term trend, the one that is quietly happening, over time. Sometimes, a big wave comes along and we lose our focus. It’s urgent. But expecting and working with the tide pays off….
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist….
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I’ve had to explain countless times as an inclusive marketing consultant: inclusive marketing isn‘t about reinventing the wheel — it’s about making what you’re already doing work harder for you. Think about it….
It’s not unusual to encounter conflicting weather reports. One site says it’s going to rain, the other insists it won’t. On the other hand, you don’t need a weatherman to know which way the wind blows. It’s sunny, right now, you can tell. A weather service that said it was raining would deserve to lose…
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question is, “What are they doing right?” So I sat down with…
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its…