The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more. Easy, right? You got them on your website, they’re sure…

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former…

Money is a story. But money is also an exchangeable commodity, valued by different people in different ways. And time is the wildcard. Situational spending is a trap that seduces us into forgetting that time passes and debt (or assets) remain. A couple about to wed might not hesitate to spend $750 on imprinted matchbooks…

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like… Read more ›

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three…

When I made breakfast this morning, I didn’t begin by making the blender. Someone else, a team with more skills, resources and scale, built the blender. I simply bought it. That seems obvious–no one expects a from-scratch baker to make their own baking powder. And yet, our projects are rarely fine tuned around leverage. Begin…

Need to find all current and historic URLs on a website? Discover essential tools and tips to build a complete list of URLs for migrations, audits, and recovery.

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: At first, this seemed counterintuitive. Surely 5,000 subscribers was…

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some…

An artifact is an object that holds or signifies an idea. A book on paper is an artifact: it’s the object plus the words. Now that you can get the words in many other ways, the value of the book is changed. A wedding ring is an artifact. If lost, it has sentimental value far…