B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies…
It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.
You are someone’s ancestor. Most immediately, you are the ancestor of the you of tomorrow. That’s why we don’t spend every penny in our bank account, why we put leftovers in the fridge, why we earn a degree–it’s a gift to the you of tomorrow. Each of us have a way of thinking about our…
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help…
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on…
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work…
There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
Someone I’ve worked with over the years happened to be driving down my street. I called out and said hello… They ignored me. So I repeated myself. “Oh,” they said, recognizing me. “It’s you.” We’re more likely to see, hear and care if the person over there is actually a person. A person we know,…
Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their stuff before. They think everyone else has too. So they bury the lede, look for new laughs and most of all, try to avoid boring themselves. Which often leads to confusion or controversy or, most of all, a muddy message….
Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.