On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Keep…
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand…
This is the guide for you if you’re creating a request for a proposal (RFP) for the first time or if you want to improve your RFP process. In this article, I’m diving into the specifics of what an RFP is, why you might need one, when to issue an RFP, and how to create…
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies…
When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out. But when you’re a startup and need to create your first detailed business plan, it’s a challenge. A serious challenge. Been there — done that. My first business plan was, to put it…
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask. Picture this: You’ve put in months of hard work only to realize that 100 people in the U.S. will potentially buy your product. The potential revenue…
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences…
Bananas are (slightly) radioactive. The banana equivalent dose (BED) is a measurement of radiation. It’s definitely not enough to hurt you. When we think about risk, the BED is a useful way to find perspective. Is the exposure this new thing will cause on the order of a banana? If so, perhaps we shouldn’t worry…
It looks like this: data information knowledge understanding wisdom Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff.