We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Organic search is still a top B2B discovery and pipeline driver. AI may have… Read more ›
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can’t ignore.
When the long-term cost of our situation is uncomfortably linked to the short-term expense and pain of changing the situation, it’s easy to feel stuck. One way to deal with the feeling is to insist that there’s no way to change the situation. That the price we’ll have to pay upfront is so big, we…
This is the challenging insight that every generation comes to grips with. It might be a rising cohort of teachers or managers. It might be the next cycle of companies. And it might be the shifting power dynamic in families or organizations. No one gives you a certificate, an endorsement or a magical sword pulled…
To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds… Read more ›
This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just… Read more ›
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. From text and data analysis to uncanny photos and celebrity videos, AI’s ability to imitate…
This is a bonus post about a couple of my hobbies. We will return to our regular scheduled post tomorrow. Wonder is the feeling we have when our experience extends beyond our expectations. It’s uniquely human, and available whenever we can create the conditions for it to occur. Wonder is a fine place to do…
Ideas open doors, lead to connections and make things better. But not all good ideas are good businesses. Crop rotation is a good idea. So is sous vide cooking and the sport of juggling. But these aren’t good businesses. A business thrives when it can charge a premium–selling something for more than it costs. That…
To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%… Read more ›